Unbeknownst to its customers, however, Defendant designed Bose Connect to (i) collect and record the titles of the music and audio files its customers choose to play through their Bose wireless products and (ii) transmit such data along with other personal identifiers to third-parties?including a data miner?without its customers? knowledge or consent…Though the data collected from its customers? smartphones is undoubtedly valuable to the company, Defendant?s conduct demonstrates a wholesale disregard for consumer More specifically, the lawsuit claims that the Bose Connect smartphone companion app is collecting user preferences when it comes to “music, radio broadcast, Podcast, and lecture choices” - and then monetizing that data without making it clear to the end user: Earlier this month, Bose was hit with a new lawsuit (pdf) accusing it of collecting and selling personal subscriber usage data of the company’s $350 QC 35 noise-canceling headphones. ![]() Being transparent about what private consumer data is being collected and sold appears to be a hard lesson for hardware vendors to learn.
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